1. Introduction to Facebook
2. How to create a Facebook Page
3.Setting up the Page and adding information
4. Analyzing and interpreting Page data
5. Planning for advertising campaigns
6. Defining the objective of the advertising campaign
7. Setting the advertising budget
8. Defining the target audience
9. Determining the content of the advertising campaigns
10. Important terms in Facebook advertising
11. Detailed process of creating ads
12. Custom Audience
13. Lookalike Audience
14. Analyzing campaign results
15. A/B testing of advertising campaigns
16. Difference between CBO and ABO
17. Introduction to marketing on Instagram
18. Instagram settings
19. How to advertise on Instagram
20. Analyzing and interpreting Instagram data.